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From the hyper-creative skits on TikTok to blockbuster Netflix originals and the endless rabbit hole of YouTube vlogs, Indonesia has become a hyper-nation of content consumption. With a population of over 270 million people who are intensely connected to their smartphones, the country produces and consumes video content at a rate that rivals the US and China.

Indonesia is not trying to imitate Hollywood or K-Pop. It has created its own universe where the kampung (village) meets the smartphone, where a sinetron actor can yell at a Gen Z TikToker, and where a bowl of mie instan (instant noodles) can become the star of a viral film.