On , the leading music streaming service in Africa, the song entered the "Top 50 Tanzania" chart within 72 hours of release. On Spotify , it gained traction on playlists like "Bongo Flava Hits" and "Afro Hub."
The video is shot primarily in a gritty, urban Dar es Salaam neighborhood—think narrow alleys, bustling "daladala" (mini-buses), and street-side barbershops. The "Original" Aesthetic: Unlike the polished, high-budget videos from major labels (e.g., WCB Wasafi or Konde Music), the Xprime Original video employs a "raw documentary" style. This authenticity resonated with viewers who are tired of unrealistic mansion-and-foreign-car visuals. Choreography: A simple, two-step leg movement combined with a wiping-the-sweat gesture goes viral on TikTok under the hashtag #CharoKCharoChallenge. charo k charo 2023 xprime original
For those unfamiliar with the Swahili slang, "Charo K Charo" loosely translates to "Hustle upon hustle" or "Grind on top of grind." It is an anthem for resilience, hard work, and the relentless pursuit of success—themes that resonate deeply with the Tanzanian youth and the East African diaspora. On , the leading music streaming service in
Even mainstream radio hosts on Clouds FM and Times FM , who typically play top 40 pop, admitted that the song’s street credibility forced them to add it to rotation. This authenticity resonated with viewers who are tired