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Unlike a traditional studio executive, the Mondomonger has no budget. It has no ethics. It only has a metric: engagement. The Mondomonger lives in the algorithm that recommends the deepfake video. It is the dopamine loop that says, "You liked Margot Robbie in Barbie ? Here she is in Fight Club . Here she is in Schindler’s List . Here she is in your living room, saying whatever you type into a prompt."
The Mondomonger is never satiated. It encourages fan culture to shift from curation to creation . And the most powerful tool in the Mondomonger’s feeding trough is the deepfake. A deepfake uses generative adversarial networks (GANs) to map one person’s likeness onto another’s body. What began as a niche academic exercise—and a viral trick for swapping Nicolas Cage into every movie ever made—has evolved into a hyper-realistic weapon of appropriation. Fan-Topia.Mondomonger.Deepfakes.Margot.Robbie.a...
The moral question is even thornier. Is a deepfake of Margot Robbie as Cleopatra (a role she never played) art or theft? If a fan lovingly crafts a 90-minute deepfake A Star is Born starring Robbie and a deepfaked Heath Ledger, is that a tribute or a desecration? Unlike a traditional studio executive, the Mondomonger has
At that point, what is a "Margot Robbie"? Is she the human woman in Australia who enjoys playing Uno and recovering from knee surgery? Or is she the aggregate of 10,000 deepfake performances that you curate on your personal server? The Mondomonger lives in the algorithm that recommends