(Welcome to Indonesian pop culture.)
As the world looks for the next big market, the next trend, they will increasingly look to Indonesia. The Raid has already changed action cinema. KKN di Desa Penari has changed horror box office expectations. The next global Netflix hit or viral music genre will likely come from this sprawling, diverse, and unstoppable nation. The shadow puppets are gone. The stage now belongs to the smartphone wielding, Dangdut dancing, horror loving youth of the archipelago.
The government’s "Proud of Made in Indonesia" campaign is trying to solve this. They are funding game developers, animation studios (like the success of Nussa and Rara , a 3D animated series about a Muslim girl), and music festivals like Java Jazz and We The Fest .
(Welcome to Indonesian pop culture.)
As the world looks for the next big market, the next trend, they will increasingly look to Indonesia. The Raid has already changed action cinema. KKN di Desa Penari has changed horror box office expectations. The next global Netflix hit or viral music genre will likely come from this sprawling, diverse, and unstoppable nation. The shadow puppets are gone. The stage now belongs to the smartphone wielding, Dangdut dancing, horror loving youth of the archipelago.
The government’s "Proud of Made in Indonesia" campaign is trying to solve this. They are funding game developers, animation studios (like the success of Nussa and Rara , a 3D animated series about a Muslim girl), and music festivals like Java Jazz and We The Fest .
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