The hosts have become minor celebrities, with some even collaborating with brands and influencers for promotional activities. Their influence extends beyond their mall roles, as they participate in events, photoshoots, and online content creation.

The host cantik phenomenon has elicited mixed reactions from the public. Some people appreciate the hosts' friendly service and stylish presence, while others have raised concerns about the objectification of women and the perceived blurring of professional boundaries.

The trend of host cantik in toilets and public spaces began to gain traction around 2018-2019, particularly in large malls and shopping centers in major Indonesian cities like Jakarta, Bandung, and Surabaya. At first, it was met with surprise and curiosity, as people were not accustomed to seeing attractive individuals working in such settings.

There have been debates about whether the hosts are being exploited or empowered by their roles. Some argue that the hosts are simply doing their jobs, while others see it as a form of commodification of beauty.

The hosts, usually females, are employed by mall management or third-party companies to provide a welcoming atmosphere in toilet areas. Their duties include cleaning, restocking amenities, and interacting with visitors. What sets them apart, however, is their distinct fashion sense and charisma, which has captured the attention of many.