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This is the equivalent of a beauty influencer today using concrete instead of foundation, or a fashion blogger wearing Crocs on the Met Gala red carpet. It was universally panned before it was universally copied.

Today, #Chanel has over 200 million views on TikTok. #LittleBlackDress has 1.5 billion. #QuietLuxury has 500 million. og coco chanel39s play house cocochanel42011 onlyfans

Coco had a relationship with a German spy, Baron Hans Günther von Dincklage, during the Nazi occupation of Paris. She attempted to use Nazi laws to wrest control of her perfume company (Parfums Chanel) from her Jewish business partners, the Wertheimers. This is the equivalent of a beauty influencer

Here is a deep dive into how the "OG" influencer would dominate the feed, and how her real-life career trajectory mirrors the virality of today’s top creators. Every successful social media career begins with a compelling origin story. Today, creators post "Get Ready With Me" videos explaining their tough pasts to build authenticity. Coco Chanel did this first. #LittleBlackDress has 1

Coco did not post a single one of these, yet they all belong to her.

How did she win? She did not apologize. She did not explain. She simply released the 2.55 Flap Bag and the updated Tweed Suit.

Karl Lagerfeld (and now Virginie Viard) kept the engine running. The Met Gala, the runway shows at the Grand Palais, the celebrity ambassadors (Margot Robbie, Jennie from Blackpink)—all of this is OG Coco Chanel's social media content running on auto-pilot.