Pitch Anything- An Innovative Method For Presenting- Persuading- And Winning The Deal -

If you are an expert in nanotech or finance, you possess information the investor does not. Do not vomit that data. Instead, become the "naive expert." Teach them something new about their industry. Show them a blind spot they didn't know existed.

"The term sheet on my desk says $12 million. If you can beat their strategic value, we have a conversation. If not, no hard feelings." If you are an expert in nanotech or

He asks, "What valuation are you thinking?" Show them a blind spot they didn't know existed

(You slide one page across the table—not a deck. It's a simple graph of their wasted time vs. your solution.) If not, no hard feelings

This article unpacks Klaff’s innovative method for presenting, persuading, and winning the deal. If you are ready to stop presenting and start pitching , read on. Before we discuss the solution, we must understand the biological trap. When you walk into a boardroom, the executive across the table has a highly developed neocortex (responsible for rational thought). But their decision-making is actually hijacked by an older brain structure: the crocodile brain .