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When Kevin Durant joined, the narrative shifted. “Curry isn’t even the best player on his own team.” Never mind that defenses still double-teamed Curry 30 feet from the basket while Durant played 4-on-3. The repack became: “Top 15 all-time, but not top 10.” Part 3: The Lost Years (2019-2020) – The “Fallen Star” Repack After Durant left, Klay Thompson tore his ACL (then Achilles), and Curry broke his hand, the league wrote him off again. The packaging read: “Aging star. Carried by superteams. Can’t lead a lottery team to the playoffs.”

Every three to four years, the NBA media ecosystem goes through a bizarre ritual. It happens quietly at first—a stray tweet, a skeptical podcast comment, a list of “Top 10 Players of All Time” with Stephen Curry suspiciously low. Then, the cycle explodes. Debates rage. Arguments are fact-checked with obscure tracking data. And finally, the collective consciousness arrives at an exhausted conclusion: We’ve been underrating Stephen Curry again. stephen+curry+underrated+repack

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That is the ultimate repack: not comparing him to his peers, but recognizing him as an ancestor. He is not in the conversation. He is the conversation. If you’re tired of the five-year cycle, here is the definitive case you can use to repack Curry for any skeptic: When Kevin Durant joined, the narrative shifted

At some point, the repack has to become permanent. No more “underrated” conversations. No more “system player” nonsense. No more lists with him outside the top ten. The packaging read: “Aging star

Most small guards decline at 32 (Isaiah Thomas, Kemba Walker). Curry won a Finals MVP at 34 and is still averaging 27 PPG at 36. That’s not normal. That’s Duncan/Kareem longevity.