Eco's work is deeply rooted in the reader-response theory, which posits that the reader plays an active role in shaping the meaning of a text. This approach challenges the traditional notion of a fixed, authorial meaning, instead arguing that meaning is created through the dynamic interaction between the reader, the text, and the cultural context. Eco's theory emphasizes that the reader is not a passive recipient of information but an active participant in the interpretation process.
Eco, U. (1979). The Role of the Reader: Explorations in Semiotic Theory. Bloomington: Indiana University Press. umberto eco the role of the reader pdf
Eco identifies two types of readers: the "model reader" and the "actual reader." The model reader, as mentioned earlier, is the ideal reader for a text, while the actual reader is the individual who reads the text in a specific historical and cultural context. The actual reader may or may not coincide with the model reader, and their interpretation may differ from the intended meaning. Eco's work is deeply rooted in the reader-response