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When a survivor designs the billboard, the language changes. It becomes less clinical. It becomes radically honest. It uses the slang of the community. It anticipates the victim-blaming retorts and dismantles them preemptively. If you are building an awareness campaign, you need a budget for media buys, but you need a soul for storytelling.

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Honor the arc. The fall, the struggle, the small victory, the lingering scar, and the continued hope. When you trust the survivor to be the expert of their own experience, you stop talking at the audience and start talking with them. When a survivor designs the billboard, the language changes