And they are right. There is a place for junk food.

Start today. Turn off the familiar rerun. Cancel the plan to see the predictable sequel. Pick something strange, hard, or beautiful. Pick the 999.

But is not about abolishing the junk. It is about elevating the default . Currently, the algorithm feeds us a diet of 100% junk. The 999 movement argues that the most popular media should not be the dumbest media.